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Tuesday, March 22 • 11:00am - 12:00pm
Changing Consumer Needs and the Opportunities for Tea (Room #S231)

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COVID-19 significantly changed the type of benefits consumers were seeking from functional beverages. Now, on the path toward recovery, a new shift is underway as consumers grapple with uncertainties of the “new normal.” Mindfulness as a functional benefit in tea is at the forefront of product innovation; though, energy, immunity, sleep, and beauty, among other concerns, remain opportune areas for tea stakeholders to explore. In this session, Euromonitor International will examine the post-pandemic functional landscape and implications for tea.

avatar for Matthew Barry

Matthew Barry

Senior Beverages Consultant, Euromonitor International
                                                             Matthew Barry, Senior Beverages Consultant                   Matthew Barry is a Senior Consultant at Euromonitor International, specializing in global beverage industry trends, with... Read More →

Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall