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Wednesday, March 23 • 8:30am - 9:30am
Using Short-Form Video to Educate and Create Community with Your Ideal Customer (Room #S229)

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The social media landscape is constantly evolving and short-form video is the wave of the future. Tea is a perfect fit for this hyper-visual, fun, and fast-paced format. Edu-tainment is the name of the game! In this session, veteran tea blogger Nicole Wilson will walk you through the basics of how to get started, which platforms are best for your brand, and how to attract your ideal customer. It's not nearly as intimidating as you might think. She'll also provide case studies on tea businesses and content creators that have successfully used short-form video to connect with wider audiences.

avatar for Nicole Wilson

Nicole Wilson

Tea Writer & Educator, Tea For Me Please
Nicole Wilson is a tea writer and educator who has been sharing her love of the leaf online for over a decade. She was the winner of the World Tea Award for Best Blog in 2018 and Best Social Media Reach in 2015. See teaformeplease.com... Read More →

Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall