World Tea Conference & Expo 2022

The social media landscape is constantly evolving and short-form video is the wave of the future. Tea is a perfect fit for this hyper-visual, fun, and fast-paced format. Edu-tainment is the name of the game! In this session, veteran tea blogger Nicole Wilson will walk you through the basics of how to get started, which platforms are best for your brand, and how to attract your ideal customer. It's not nearly as intimidating as you might think. She'll also provide case studies on tea businesses and content creators that have successfully used short-form video to connect with wider audiences.