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Wednesday, March 23 • 11:00am - 12:00pm
"Innovation with Tea: A Main Component IS Well-being Philosophy" (Room #S229)

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As society continues its awakening in an awareness of social, political, and environmental realities, health and wellbeing awareness is more on our minds than ever. The information explosion initiated by the development of the internet dovetails perfectly with societies’ growing awareness of the value that tea presents to each and every one of us.
As we consider our relevance to the world of tea, our role as a link in the chain between tea gardens and our customers is essential for the quality of the messaging to fulfill the evolving paradigm of the growing and aware tea audience.
  • Observe Wellbeing approaches and concepts for embellishing customer relationships leading to customer loyalty and revenue growth.
  • Examine ways to evolve your customer engagement to fulfill The Promise of Tea.
  • Explore the application of your craft in providing innovative value to your customer in ways that build a bond between you and the customer.
  • Contemplate strategies on quality & meaningful messaging to the evolving tea audience.
The Evolving Tea Audience is educated on, aware of, interested in, and intrigued with tea. Meeting those expectations and quenching their thirst for want they anticipate and want is the role of tea professionals. The use of Wellbeing Philosophy in our approach creates opportunities for enterprise success and customer delight.


avatar for Phil Parda

Phil Parda

President, World Source International
Serendipitous is how Philip Parda describes his unlikely life-long, compelling, and fascinating connection with tea. Like a force within, filled with intrigue and timeless wonder, Philip’s humble allegiance to the study of tea began in his college days of the early 1970s.  It was... Read More →

Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall