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Wednesday, March 23 • 11:00am - 12:00pm
Adventures in Tea Await: A Brand-Building Goldmine (Room #S232)

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Want to establish a relationship with your customers and build a personal connection?  Why not try leading a trip to India with them? Tea tourism, much like a distillery or vineyard tour, will allow you to become the trusted source of information that engenders loyalty to your brand. In-depth product knowledge is a must because today’s consumer demands and deserves accurate information about the substances they’re putting in their bodies. Sharing with them the value of tea, especially when ‘specialty teas’ are growing in popularity, will require education to justification for higher prices.

avatar for Amy Dubin

Amy Dubin

Owner, Janam Tea
Amy established Janam Tea in 2004 to showcase the rich array of teas produced in India, which she experienced firsthand during her self-guided travels. She began developing her palate as a teenager and came to tea appreciation by way of wine and whiskey. In 1994, she graduated in... Read More →

Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall