World Tea Conference & Expo 2022

Want to establish a relationship with your customers and build a personal connection?  Why not try leading a trip to India with them? Tea tourism, much like a distillery or vineyard tour, will allow you to become the trusted source of information that engenders loyalty to your brand. In-depth product knowledge is a must because today’s consumer demands and deserves accurate information about the substances they’re putting in their bodies. Sharing with them the value of tea, especially when ‘specialty teas’ are growing in popularity, will require education to justification for higher prices.