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Tuesday, March 22 • 11:00am - 12:00pm
Don’t Just Label It, Catch Their Attention! (Room #S227)

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    • What if you could catch your customers’ attention with your product label, they aimed their phone camera at your product, and they clicked to a video that describes your tea experience? This is one of several of the newest trends expected for 2022. Engaging your customers is more important now than ever before. Join Rob Freeman as he presents Don’t Just Label It, Catch Their Attention!  Learn about the latest trends in beverage label printing, new “eye-catching” materials, and some of the newest marketing concepts today. This 1-hour presentation is recommended for those looking to create new pressure-sensitive product labels for their tea products.
    • Objectives / 3 Take-Aways:
      • New trends: Capturing the customer’s attention with your label at the point-of-sale
      • Understanding Label Sustainability vs Durability
      • Avoiding the most common mistakes in designing product labels
Speakers
avatar for Rob Freeman

Rob Freeman

Vice President of Revenue Operations, Label Solutions
Rob Freeman is the Vice President of Revenue Operations at Label Solutions Inc. located thirty minutes from Springfield, Missouri. Label Solutions is one of the nation’s leading label converters that specializes in printing pressure-sensitive product labels for the Food & Beverage... Read More →

Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Conference Sessions, Mixed Tracks - Marketing