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Sunday, March 20
 

2:00pm PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Sunday March 20, 2022 2:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

4:00pm PDT

Meet & Greet (Room #S229)
Meet and Greet Open to Everyone in the Conference Area.  Just a quick visit with everyone to have a cup of tea and say Hello.  We will have a slide show to reveal all the upcoming events for the conference and the 20th celebration ceremony a ticketed event.  There will be some of the conference crew to answer questions and speakers and other guests to greet you. We will have a crossword contest and be giving away prizes to the winners. Come one Come all!  



Sunday March 20, 2022 4:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall
 
Monday, March 21
 

7:00am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Monday March 21, 2022 7:00am - 6:00pm PDT
Las Vegas Convention Center, South Hall

7:30am PDT

Tea Business Incubator (Room #S233)
Tea Business Incubator is for anyone who is thinking about starting a tea business or just starting a tea business and looking for knowledge about the business-end of tea. Strong knowledge of the tea leaf is most helpful during the session. Tea Business Incubator is not the place to learn about tea appreciation or the leaf itself but the Business of tea. Babette Donaldson will be your Lead Emcee and a Speaker for the day. REGISTER TODAY!

We strongly encourage completion of World Tea Academy 1 & 2 before taking this course or having a general knowledge of tea through reading The Tea Companion by Jane Pettigrew or Modern Tea by Lisa Bolt Richardson or Tea Lover’s Treasury by James Norwood Pratt.
7:30 am – 8:00 am Check-in/Light snack muffins, juice & tea/Short introduction for the day by Emcee: Babette Donaldson
8:00 am – 9:30 am: The Big Picture a ‘reality check’ - by Chris MacNitt
Will the tea Journey work for you? What do you want to say? How do you start on your journey?
The realities of buying from distributors vs. source.
What you want to sell vs what you need to sell.
Time ratio between buying and selling
Is a webstore cheaper than bricks and mortar?
Limiting your focus in a realm of possibilities
9:45 am – 10:45 am: 50 Ways to Attract and Keep Loyal Customers – by Babette Donaldson
Even if your tea business is still in the dream stage, you should be able to visualize your first customers and how to find them? Have you set up your email marketing tools or blog? Have you collected data from other tea loyalty programs and considered how to craft your own? Join Babette Donaldson for a fast-paced hour to earmark 50+ checkpoints to help you get and keep loyal customers.
  • Plan your customer strategies before you spend a dime.
  • Craft your personal story. What kind of "tea person" do you want to be?
  • Prepare to put yourself "out there" in front of future customers.
  • Strategize options for multiple sales venues.
  • Sell your first package of tea and plan how you will keep that first customer.
11:00 am – Noon:  The Must-Haves to Start Your Business –  Tim Smith (There is nothing worse than buyer’s remorse especially when first starting off a new business. Let Tim arm you with the basics to give you the edge so that you can spring into action and fill those customer orders).
Noon – 1:00 pm: Lunch Break
1:00 pm – 2:00 pm: Nitty-gritty operations stuff that can make or break your business: Packing, shipping, and unboxing! - Nishchal Banskota
In today’s world esp. during and after the pandemic, it is extremely important to streamline your operations, supply chain, and customer experience. While you can most certainly blame the international shipping rates and supply chain issues for increased pricing, your customers always expect an affordable tea with a “wow” customer experience. We will discuss how you can achieve most of this, if not all, through various tips and tricks in packaging, shipping, and unboxing. Here are some more details on the specific topics:
Understand the current supply chain and shipping issues (both international and domestic).
Learn the basics of shipping domestically in the US and what services are best for the tea business. You’ll also take away some tips and tricks on how to save money by choosing certain types of packaging and services.
Understand what exists out there for tea companies in terms of building a business, co-packing, fulfillment services, and so on (All lifesavers if you have the funding for it).
Unboxing experience and how to “wow” your customers and why is it super important in today’s world to do so!
General tips and tricks of successfully running an eCommerce business.
2:15 pm – 3:15 pm: Breaking Even Instead of Breaking Bad ---  Don Ho
What you don’t know can hurt you and if you don’t know how to price your teas properly you will be hurt financially, and no one wants that.
3:30 pm – 4:30 pm: Why a Business Plan? –-- Sherolyn Sellers
“If you fail to plan, you are planning to fail!” Benjamin Franklin. Benjamin knew what he was talking about you should listen carefully to this session. So, plan on attending this one and pulling together a business plan to follow to the success of your new venture.
4:30 pm – 5:00 pm: Group Question & Answer Session --- Speakers from the day
Now is when you probably have lots of questions for the speakers from today. This 30 minutes will go fast so be ready.

Official Sponsor Mosi Tea

Sponsored in part by American Boba Supply  & Den's Tea

Speakers
avatar for Tim Smith

Tim Smith

Owner, The Tea Smith
Tim was first introduced to tea during a visit to Japan many years ago.  From there he discovered that tea is so much more than just a beverage, and was drawn into the legends, history, flavors, and people that make tea so special and such an important part of people’s lives all... Read More →
avatar for Nishchal Banskota

Nishchal Banskota

Founder, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →
avatar for Sherolyn Sellers

Sherolyn Sellers

Founder/Owner, Urban Tea Party
Since 2006, Sherolyn Sellers has served as the TEO of the Urban Tea Party located in Atlanta, GA.  Her mission as TEO is to normalize the daily tea experience, especially for black women.  The Urban Tea Party is the essence of Sisterhood, Spirituality, and Soul.  In today's session... Read More →
avatar for Chris MacNitt

Chris MacNitt

Tea Development Lead, Starbucks
Chris MacNitt started his tea journey at eight years old and grew up in his family’s tea business. Steeped in passion, he joined Teas Etc. at nineteen to develop their tea blends and manage their raw material quality. While working for Teas Etc. In 2016, he was approached by Starbucks... Read More →
avatar for Babette Donaldson

Babette Donaldson

Founder, Tea Sippers Society
Babette Donaldson, the author of six tea-themed books including, The Everything Healthy Tea Book, the Emma Lea Books, and Fun With Tea, is also the founder of the International Tea Sippers Society and the publisher of the T Ching. She began her study of tea in the 1970s in the... Read More →
avatar for Don Ho

Don Ho

Founder, BDH Consultants
After a decade as a practicing attorney, Don discovered his passion for tea and decided to turn his hobby into a second business. With the help of his family and employees, Don created seven-figure foodservice and retail business. In the first four years of operation, Don oversaw... Read More →


Monday March 21, 2022 7:30am - 5:00pm PDT
Las Vegas Convention Center, South Hall
  Incubator

2:00pm PDT

Tea Tasting and Pairing at the Silk Road Asian Bistro (Limit of 40 tickets!)(Westgate Hotel & Casino)
If you’ve ever been curious how tea, just like wine, can complement and enhance your dining pleasure, join us on an educational food and tea pairing dinner!

In this specially curated tasting, we’ll be enjoying 6 Chinese tapas-style dishes with 6 distinguished Chinese teas from historic terroir. Learn about how the dynamic flavors of tea with varied body, tannins, and aroma can transform the taste and texture of food. The tasting will be led by Shunan Teng from Tea Drunk, an avid tea educator and the instructor of Ted-Ed lesson - The History of Tea. Come and have a memorable time with like-minded foodies and tea lovers. A scholarly dinner awaits you!
 
The cost is $125.00 per person and must be purchased through registration.

MENU:
Steamed BBQ Pork Buns 
Shui Xian
Dark roasted wu long from the core of UNESCO World Heritage Site – Wu Yi Shan

Shrimp and Scallops in XO sauce
Pu Er Sheng Cha 
A special Pu Er tea from ancient tea trees of 200-600 years old

Mongolian Beef
Gua Pian
A buttery green tea handmade from the 1000-year tea region, Lu An

Asparagus with Black Bean Sauce
Da Chi Gan
A fermented red tea from one of the world’s coldest tea region and China’s most protected, Tong Mu

Singapore Noodles
Wu Liang Shan
A naturally sundried white tea handmade by ethnic Yi people from ancient tea trees

Coconut Sorbet Cake
Pu Er Shou Cha
A microbial fermented true black tea from heirloom tea trees






Speakers
avatar for Shunan Teng

Shunan Teng

Owner, Tea Drunk
Shunan Teng is the founder and CEO of Tea Drunk, a New York City-based tea company that has become the destination for those seeking exceptional tea and tea knowledge. Shunan is known for her relentless in-the-field pursuit of tea knowledge and her work in preserving Chinese tea traditions... Read More →



Monday March 21, 2022 2:00pm - 3:30pm PDT

6:00pm PDT

Must Have Ticket! 20th Anniversary Celebration Party (Westgate Hotel & Casino)
When: Monday, March 21 from 6:00pm-8:00pm
Location: Westgate Hotel & Casino in Ballroom A (3000 Paradise Road)
How to Attend: Separate ticket required to attend! Add Celebration ticket to any pass during registration for $50. REGISTER TODAY!

Celebrating where we’ve been and where we’re going! Tickets include:
  • Raffles with a chance to win gift basket donations from: Glenburn Tea Direct, Jeni Dodd Tea, Ito En, serendipiTea, The Tea Smith, The Great Mississippi Tea Company.
  • “Best of” Awards presentation – awards selected by the community
  • Recognition of industry luminaries
  • Walk down memory lane with images from 20 years of World Tea Conference & Expo
  • Hors d’ouvres & complimentary beverages
Basket Donations from:  
Chado Tearoom
Glenburn Tea Direct
Jeni Dodd TeaChado Tearoom
Ito En
serendipiTea
The Tea Smith
The Great Mississippi Tea Company

Monday March 21, 2022 6:00pm - 8:00pm PDT
Westgate Hotel & Casino, Ballroom A 3000 Paradise Rd, Las Vegas, NV 89109
 
Tuesday, March 22
 

7:30am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Tuesday March 22, 2022 7:30am - 6:00pm PDT
Las Vegas Convention Center, South Hall

8:00am PDT

Blending Botanicals: Incorporating Herbs into Your Tea Program (Room #S229)
Join Sara Stewart Martinelli for an informative and interactive class that explores 12 commonly used tea herbs, their medicinal uses, and their flavor profiles. After a presentation that explores the botany, history, folklore, and use of each herb, participants will have the opportunity to cup each herbal infusion independently and record their own sensory evaluation. Finally, participants will embark on the creative process of blending herbs and teas to create their own personal blend. This workshop will explore, enlighten, and inspire people to dive into the world of nature’s botanica gifts, and opens the realm of tea, beverages, and cocktails wide open to a world of endless flavors and uses.

Speakers
avatar for Sara Stewart Martinelli

Sara Stewart Martinelli

Owner, The Boulder Dushanbe Teahouse
Sara Stewart Martinelli is the owner, tea blender, and certified herbalist of The Boulder Dushanbe Teahouse in Boulder, Colorado.  Since 1998, The Teahouse has been one of the largest tea rooms in North America and features over 100 fine teas and botanical blends. Sara graduated... Read More →



Tuesday March 22, 2022 8:00am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:00am PDT

Boba the Gateway Drink & More (Room #S230)
Join Andrew Chau (co-founder of Boba Guys and best-selling author of Penguin Randon House's The Boba Book) and explore the world of boba. Boba (sometimes referred to as 'bubble tea') is the fastest-growing beverage vertical in the world with a nearly $3B market size. As beverage trends become increasingly global, this class will serve as a deep dive into the world of boba by one of the industry's experts. 
Many of today's top innovations come from the land of boba. From sea salt foam to herbal jellies, boba drinks are the gateway drink to the future of the beverage market. This is the first time Andrew is providing the public a complete survey of the industry. Analysts, tea connoisseurs, and beverage enthusiasts alike are all welcome. And surely, there will be drinks to sample!

Speakers
avatar for Andrew Chau

Andrew Chau

Co-Founder & CEO, Boba Guys
Started Vergence Media (interactive merchandising for e-commerce platforms) in 2006. Successfully funded and exited to Flipside Studios in 2011. Started Boba Guys and Tea People (food & beverage company) in 2011. Board member for The Daily Californian and National ACE. Active Ent... Read More →


Tuesday March 22, 2022 8:00am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:00am PDT

How to Find the Right Partnership in the Health & Wellness Sector with Tea (Room #S227)
Calling all yogis, meditation gurus, holistic health seekers and above all tea connoisseurs! Many tea business owners first begin as tea lovers…wanting to share their passion for this delectable beverage and all it has to offer, which includes many health benefits. For that reason, incorporating tea into a Holistic Health Center or partnering with businesses within the Health and Wellness community is a perfect blend for meeting a growing demand in this sector. Emilie and Alex Jackson have successfully done just that…marrying a French Tea Room with a Cultural and Holistic Health Center. Emilie and Alex will show you how these two businesses can complement each other in ways that will provide a more stable financial plan, create internal customer business crossover, and strengthen and grow your tea community.
 
Key Takeaways:
 
- Identify in your area who would be the right partner for your organization 
- Learn different ways your tea business could integrate within a Health and Holistic Business
- Learn how to Bring your own holistic strength to your tea business to gain more financial stability

Speakers
avatar for Emilie Jackson

Emilie Jackson

Owner, Emilie's French Teas
Emilie is originally from Nantes, France – she has had a passion for tea for as long as she can remember…starting with her mother sharing a nighty tisane with her and then later introducing her to tea rooms in France.Before settling in the United States, she followed her love... Read More →
avatar for Alex Jackson LMT, NCTMB

Alex Jackson LMT, NCTMB

Owner, Emilie's French Teas
Alex, is originally from New Mexico, he is a Holistic Health Practitioner specializing in Traditional Maya Medicine who co-founded with his wife Emilie, Centered Spirit® – Cultural & Holistic Center and Emilie’s French Teas, located in Kansas City, MO. For nearly two decades... Read More →



Tuesday March 22, 2022 8:00am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:00am PDT

Tea a Multifaceted Beverage (Room #S231)
The multifaceted aspects of tea or well known. It is a time-honored herb with global application and use. One area of more recent focus is tea’s place within the rapidly growing “food as medicine” industry. We will dive into the concepts and definitions of functional foods, epigenetics, and its impact on tea.

This session will look at several aspects of Tea:
1. We will address the concept of "food as medicine" from historical to the current application
2. Relevance of epigenetics to herbs/tea consumption
2. Consumer trends in this space and their impact on tea
3. Evidence-based health benefits of tea



Speakers
avatar for Dr. Nada Milosvljevic MD, JD

Dr. Nada Milosvljevic MD, JD

Founder & CEO, Sage Tonic
Dr. Nada Milosavljevic (“Dr. Nada”) is the author of the critically-acclaimed book, Holistic Health for Adolescents, and the Founder and CEO of Sage Tonic, an innovative holistic program for wellness. Proceeds from Sage Tonic benefit high school students to provide education and... Read More →


Tuesday March 22, 2022 8:00am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:00am PDT

The Power of Personality #ThePOP (Room #S232)
How to infuse personality into your brand to help drive generate sales.   “The Secret to Succeeding in Business is In the first to letters of Business… Bu!”     A mantra that Tea Master and personal Brand expert Daniel Lewis has used over the last 9 years to build a multi-award-winning and multi-million dollar tea business.     What happens when you remove “the Steve Jobs” from “the Apple’s” of the world… You end up bringing them back.   Removing personality from your business can often result in the downfall of any company.   So, how does one incorporate personality into their business?     Step 1… Join the session    Step 2... leave the rest up to Daniel!  

Speakers
avatar for Daniel Lewis

Daniel Lewis

Founder, Speaker, Content Creator, T By Daniel
Author, entrepreneur, and motivational speaker Daniel Lewis is the proud founder of the award-winning tea company T By Daniel. His people-focused outlook on entrepreneurship and his experiential business tactics have garnered him and his company national recognition and many awards... Read More →



Tuesday March 22, 2022 8:00am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:00am PDT

Workshop 1: China Teas: An In-Depth Tasting Journey (Room #S233)
LIMITED SEATING FIRST COME FIRST SERVED

During this workshop, we will cover the major categories of China’s teas with tasting organized as flights. Comments during the tasting will focus on processing and developing a useful lexicon. The reasoning behind the grouping of each flight and the lessons to be gained will be explored. Wholesale pricing information will allow attendees to assess value and establish benchmark teas.

                                    This workshop is Sponsored by VERILEAF Curated Fine Teas.  

Moderators
avatar for Babette Donaldson

Babette Donaldson

Founder, Tea Sippers Society
Babette Donaldson, the author of six tea-themed books including, The Everything Healthy Tea Book, the Emma Lea Books, and Fun With Tea, is also the founder of the International Tea Sippers Society and the publisher of the T Ching. She began her study of tea in the 1970s in the... Read More →

Speakers
avatar for Danielle Hochstetter

Danielle Hochstetter

Speaker
The first American to get a MS in Tea Science from a Chinese university, Danielle loves to talk about all things tea. She has spent time in cupping rooms around the world and previously worked for Peet's Coffee in California, International Tea Importers, and Teforia. In 2014, after... Read More →


Tuesday March 22, 2022 8:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

9:45am PDT

A Partnership of Tea & Beer (Room #S229)
Combining two passions into one. We will discuss how we decided to collaborate with our two businesses to make a successful partnership.  From planning to execution, we will highlight ways to work with other industries to further the appeal of tea in other markets. This is a love story with a happy ending.

Speakers
avatar for Bryan Hackman

Bryan Hackman

Founder, Cotee River Brewing Co.
Bio Forth Coming
avatar for Kelly Hackman

Kelly Hackman

Owner, The White Heron Tea & Gifts Tea Co.
Kelly Hackman, WTA Certified Tea Sommelier and Tea Specialist, is the owner of The White Heron Tea & Gifts in historic downtown New Port Richey.  Hackman entered the tea industry in 2016 when she designed a unique and refreshing tearoom in her town’s historic downtown district... Read More →


Tuesday March 22, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Importing & Exporting Tea: Do's & Don'ts (Room #S231)
As business owners and potential business owners, one might dread the process of importing and exporting teas. Well, with the global economy, it is not as difficult as you might think. The session will provide an easy overview of the importing and exporting process and logistics and the do’s and don’ts to prepare your business for success.
1) Learn what are the most important things to know when importing and exporting.

2) Take home an easy step-by-step guide to importing and exporting.

3) Learn how effective logistics and shipping can help your business become more profitable.

Speakers
avatar for Nishchal Banskota

Nishchal Banskota

Founder, Nepal Tea
Nishchal Banskota is a 2nd generation tea producer and the founder of Nepal Tea which directly brings certified organic teas from Nepal to the American market. His vision is to create a tech-enabled transparent tea trade that bridges the gap between the primary producers and consumers... Read More →


Tuesday March 22, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Marketing Refresh: For Business Professionals Seeking Innovation as a Means to Refresh (Room #S232)
MARKETING REFRESH   For business professionals seeking innovation as a means to refresh what was once counted on as normal for marketing and promotions of anything that relates to tea.  Just as a product or service can be innovative, so can your marketing approach. Reach new heights, show every age how tea can benefit them, shift from old norms, accept and embrace a new path forward for refreshed and continued success. Let's steep something new!
1. Discuss traditional marketing plus beneficial and timely shifts.
2. Weigh innovations and trends and how they might impact your outreach.
3. Interact and exchange a few ideas with others too!

Speakers
avatar for Gail Gastelu

Gail Gastelu

Owner/Publisher, The Tea House Times
Gail Gastelu is owner/publisher of The Tea House Times, producer of Tea Course and Tea Course Fast Track, co-owner of Tea Etiquette Certified, and producer of the virtual TeaTradeShow.com. Connecting businesses and consumers since 2003, her passion and drive are to help tea businesses... Read More →


Tuesday March 22, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

The Art of Cold Brew (Room #S230)
This seminar explores mixology fundamentals using cold brew tea, which will help you to create classic and modern-styled tea cocktails and mocktails. Attendees will gain valuable recipe ideas and important insights into mixology as we delve into flavor profiling for creative offerings. We will touch on the cold brewing basics of tea selection, exchanging temperature for extended brew time, and serving cold brew tea as a still beverage, on nitro, or even as a hot beverage.
Attendees will understand basic cold brewing techniques for cold brew tea, engage with varied serving methods, and leave with recipe ideas to explore tea mixology in business or at home.

Speakers
avatar for Richard Barth

Richard Barth

Culinary Specialist & Marketing Coordinator, Toddy
Richard Barth is Toddy’s Culinary Specialist and Marketing Coordinator. A coffee enthusiast for almost forever, he’s new to the industry, coming from a Broadway theatre background. (Perhaps you saw him in the most recent Broadway revival of Les Misérables?) Richard curates Toddy’s... Read More →
avatar for Julia Leach

Julia Leach

President, Toddy LLC
Julia Leach leads Toddy, LLC, a company at the forefront of cold brewing since 1964. She is passionate about the art & science of cold brewing. Her team works with cafes worldwide to develop cold brew programs that highlight the nuances of the brewing method and inspire customers... Read More →


Tuesday March 22, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

The Journey of Global Tea Trends (Room #S227)
What if I told you that most tea trends over the past twenty years have followed a similar path across the globe? In this session, you’ll learn where these trends originate and how they move to gain adoption in different regions across the globe. Learning the secret of where and when to look is the key to unlocking the next great trend in tea.
List 3 takeaways of your proposed session:
  • Learn where many tea trends originate from and explore the path they travel across the globe
  • Identify how you can implement these trends to better your business
  • Learn from past and current trends to predict what is coming next for tea    

Speakers
avatar for Art Lopez

Art Lopez

Marketing Director, Tea, Finlays
Art Lopez has been a budding tea expert since his first days at Finlays, a leading independent B2B supplier of tea, coffee, and botanical solutions to beverage brand owners worldwide. Art’s passion and enthusiasm for tea began nearly 10 years ago when he started his career at Finlays... Read More →


Tuesday March 22, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

11:00am PDT

Changing Consumer Needs and the Opportunities for Tea (Room #S231)

COVID-19 significantly changed the type of benefits consumers were seeking from functional beverages. Now, on the path toward recovery, a new shift is underway as consumers grapple with uncertainties of the “new normal.” Mindfulness as a functional benefit in tea is at the forefront of product innovation; though, energy, immunity, sleep, and beauty, among other concerns, remain opportune areas for tea stakeholders to explore. In this session, Euromonitor International will examine the post-pandemic functional landscape and implications for tea.
 

Speakers
avatar for Matthew Barry

Matthew Barry

Senior Beverages Consultant, Euromonitor International
                                                             Matthew Barry, Senior Beverages Consultant                   Matthew Barry is a Senior Consultant at Euromonitor International, specializing in global beverage industry trends, with... Read More →


Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

Don’t Just Label It, Catch Their Attention! (Room #S227)
    • What if you could catch your customers’ attention with your product label, they aimed their phone camera at your product, and they clicked to a video that describes your tea experience? This is one of several of the newest trends expected for 2022. Engaging your customers is more important now than ever before. Join Rob Freeman as he presents Don’t Just Label It, Catch Their Attention!  Learn about the latest trends in beverage label printing, new “eye-catching” materials, and some of the newest marketing concepts today. This 1-hour presentation is recommended for those looking to create new pressure-sensitive product labels for their tea products.
    • Objectives / 3 Take-Aways:
      • New trends: Capturing the customer’s attention with your label at the point-of-sale
      • Understanding Label Sustainability vs Durability
      • Avoiding the most common mistakes in designing product labels

Speakers
avatar for Rob Freeman

Rob Freeman

Vice President of Revenue Operations, Label Solutions
Rob Freeman is the Vice President of Revenue Operations at Label Solutions Inc. located thirty minutes from Springfield, Missouri. Label Solutions is one of the nation’s leading label converters that specializes in printing pressure-sensitive product labels for the Food & Beverage... Read More →


Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

Formulate a ReadyToDrink Tea Bursting with Flavor (Room #S229)
Attendance at this interactive session will include steeping botanicals to provide color, health benefits, and flavor in infusions such as Butterfly Pea Tea. At this hands-on workshop, attendees leave with three takeaways: marketing healthy brands, using less sweetener without sacrificing taste, and creating botanical blends.

*Templar Food Products has been making tea and only tea since 1970.




Speakers
avatar for Trudy Genna

Trudy Genna

Food Scientist, Iced Tea
For almost 30 years Food Scientist Trudy Genna has been formulating ready-to-drink iced teas for private label brands at Templar Food Products*  (www.icedtea.com). Her dedication to the tea industry is unsurpassed—as is her commitment to quality. This is a rare opportunity to meet one of the tea industry’s most humble stars... Read More →


Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

From Napa to Nilgiri: How Fine Wine & Quality Tea Have More in Common Than You Think (Room #S230)
From Napa to Nilgiri: how fine wine and quality tea have more in common than you think. What can tea learn from wine’s experiences of premiumisation?
The presentation will look at similarities between the two industries, specifically with a view to understanding how the quality sector in tea and wine is differentiated from the everyday sector in terms of cultivation and manufacture (50%). It will then look at areas tea can learn from wine in terms of premiumisation and practical examples. (50%)--
An appreciation and understanding of the similarities between the quality sectors of both industries and where quality comes from compared to the mainstream.
Visual evidence via pictures and brief video clips (5-10 seconds) of the costs and why tea needs to premiumize
information to help the audience speak with more freedom on speciality tea and a look at some practical examples.


Speakers
avatar for Will Battle

Will Battle

Founder, Fine Tea Merchants
Will Battle joined the tea industry in 1997. He trained in London, India, Sri Lanka, Kenya, and Malawi, and spent 10 years working in buying and blending roles for Tetley. In 2007 he joined Sara Lee in Switzerland as Global Tea Buyer responsible for supply to factories in USA, Netherlands... Read More →


Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

Selling Tea Through Pictures & Videos (Room #S232)
Learn the marketing secrets that will engage more customers, and help you sell more tea by telling a story in a different way.
You might think tea is what sells? Actually, tea is just a small part of the story. The bigger “picture” is “how” tea makes your customer feel.
Do they drink tea in a quiet reflective moment? Is tea a shared experience that draws their loved ones closer? Is tea the “ice breaker” of a new friendship?
It’s about creating stories through video and images that sell tea. Pictures connect the customer with emotions they can identify with and through this visual stimulus they remember those moments that warmed their hearts: moments they would like to recreate, with tea.
Remember the old adage, a picture is worth a thousand words? It’s true, and video is even MORE valuable than that!
3 Take-Aways
  1. Tea is ONLY a part of what you sell.
  2. It’s about the story you share in pictures
  3. Video makes a difference!

Speakers
avatar for Kathryn Lloyd

Kathryn Lloyd

Marketing Strategist, The Master Secrets
Kathryn Lloyd has a passion for helping small businesses online. Through video and technology she has helped hundreds of businesses generate happy customers who buy more products. As a digital expert, Kathryn utilizes specialized technology to help clients grow businesses that fl... Read More →


Tuesday March 22, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall Hours
Explore the interactive Expo Hall Floor, find new products, sample new flavors hitting the market, learn, and grow your business!

Tuesday March 22, 2022 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall

12:15pm PDT

Workshop 2: Tea Flights (formerly known as "Origins") AFTERNOON SESSION (Room #S233)
Tea Flights is something new just added this year to replace Origins.  These will be quick 30 minute tastings of the most popular teas or botanicals that come from different growing regions.  This will give you the opportunity to taste and learn about what each region produces and the flavor profiles to look for. This year we will be a cocktail to some of the offerings plus a special drawing from one of the countries for a trip for 2 (airfare not included) for a tea tour, more on that later.  Your Emcee for the day will be Daniel Lewis.
12:15pm to 12:45pm -- India – Amy Dubin
12:50pm to 1:20pm -- Herbals & Botanicals – Sara Stewart Martinelli
1:25pm to 1:55pm -- Japan – Rona Tison
2:00pm to 2:30pm  --   China – Shunan Teng
2:35pm to 3:15pm --    Nepal - Jeni Dodd (Drawing for trip)
3:20pm to 3:50pm  --   Africa – Wouter Verelst
3:55pm to 4:25pm --    Korea - Nicole Burris

Speakers
avatar for Sara Stewart Martinelli

Sara Stewart Martinelli

Owner, The Boulder Dushanbe Teahouse
Sara Stewart Martinelli is the owner, tea blender, and certified herbalist of The Boulder Dushanbe Teahouse in Boulder, Colorado.  Since 1998, The Teahouse has been one of the largest tea rooms in North America and features over 100 fine teas and botanical blends. Sara graduated... Read More →
avatar for Nicole Burriss

Nicole Burriss

Owner, Taste All the Tea
Nicole Burriss, the owner of Taste All The Tea, is a Kansas City native. She grew up with Lipton iced tea and didn’t really think much about tea until her eyes were opened at an afternoon tea party. Taking a deep and obsessive dive into teas of all kinds led her to found the Midwest... Read More →
avatar for Daniel Lewis

Daniel Lewis

Founder, Speaker, Content Creator, T By Daniel
Author, entrepreneur, and motivational speaker Daniel Lewis is the proud founder of the award-winning tea company T By Daniel. His people-focused outlook on entrepreneurship and his experiential business tactics have garnered him and his company national recognition and many awards... Read More →
avatar for Amy Dubin

Amy Dubin

Owner, Janam Tea
Amy established Janam Tea in 2004 to showcase the rich array of teas produced in India, which she experienced firsthand during her self-guided travels. She began developing her palate as a teenager and came to tea appreciation by way of wine and whiskey. In 1994, she graduated in... Read More →
avatar for Rona Tison

Rona Tison

Executive Vice President of Corporate Relations, Ito En
A tea industry connoisseur with a refined approach to the U.S. Japanese culture and innovative marketing, Rona Tison is the Executive Vice President of Corporate Relations at ITO EN (North America) INC., Japan’s #1 green tea brand and the world’s leading purveyor of award-winning... Read More →
avatar for Wouter Verelst

Wouter Verelst

Founder, Satemwa
WOUTER VERELST lived and worked with his family in Malawi for 7 years. About 5 years ago he returned back to Belgium to set up the Satemwa Europe direct trade office close to Antwerp.  Wouter keeps close relations with different international tea education programs to educate tea... Read More →
avatar for Shunan Teng

Shunan Teng

Owner, Tea Drunk
Shunan Teng is the founder and CEO of Tea Drunk, a New York City-based tea company that has become the destination for those seeking exceptional tea and tea knowledge. Shunan is known for her relentless in-the-field pursuit of tea knowledge and her work in preserving Chinese tea traditions... Read More →
avatar for Jeni Dodd

Jeni Dodd

Owner, Jeni Dodd Tea
Born and raised in America’s heartland, Jeni Dodd has journeyed far afield from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea.  She has visited all of the major, as well as many of the up-and-coming, tea-producing countries... Read More →


Tuesday March 22, 2022 12:15pm - 4:15pm PDT
Las Vegas Convention Center, South Hall

4:00pm PDT

Devan Shah Tea Tycoons Live!
Think “Shark Tank” for Tea Purveyors!
We’re narrowing the field to the top three companies in each category. Watch as these finalists make their pitch – Shark Tank-style – to our panel of judges, and see who reigns supreme!

Categories include:
Unique Customer Relations: A company creates a fresh approach to client relationship with its customer base to foster brand loyalty and awareness.

Sustainability: Focuses on meeting the needs of the present without compromising the ability of future generations to meet their needs.

Innovation: Dynamic, New Idea, Method, or Device that demonstrates clear value for the Tea Industry.

Don’t miss this opportunity to hear today’s most innovative strategies in an engaging and dynamic format!

Tuesday March 22, 2022 4:00pm - 5:00pm PDT
Nxt Stage

7:30pm PDT

"In Depth with Thomas Shu Over the Gold Leaf" (40 Person Limit!) (Room #S232)(Ticketed Event)
Add-on ticketed for $150, add to any registration pass.  REGISTER TODAY!
Rarest Teas had to cancel but Thomas Shu has agreed to bring in some extra special teas from Taiwan.
A special presentation of Superfine grade Taiwan Oolongs (Tea Contests Grade), will be offered at this evening event by Thomas Shu.
Ambassador of Taiwan Tea, Thomas will share:
Contest Grade:
Oriental Beauty 21901Gold
Alishan Pearl 1314
Dancing Crane: FB38
Pacific Breeze: Cognac Oolong
and a talk about two leading tea projects in Taiwan which
could affect the World of Tea...
BONUS TASTING of Early Spring Jade being flown in fresh from the factory.

Speakers
avatar for Thomas Shu

Thomas Shu

Co-founder, JT & Tea
Thomas Shu, a third-generation tea specialist from Taiwan, co-founders of JT & Tea, the first American brand to focus on the world’s finest Oolong-style specialty teas.In 2007 Thomas was given the honorary title ‘Ambassador of Taiwan Tea’ by the Taiwan Tea Manufacturers’ Association... Read More →


Tuesday March 22, 2022 7:30pm - 9:00pm PDT
Las Vegas Convention Center, South Hall
 
Wednesday, March 23
 

7:30am PDT

Registration
Reminder! Bring your registration confirmation and I.D. when picking up your badge.

Wednesday March 23, 2022 7:30am - 5:00pm PDT
Las Vegas Convention Center, South Hall

8:00am PDT

Workshop 3: The Language of Taste (Room #S233)
Bridging sensory language and understanding from across beverage industries to root quality discussions in common language and help you define what you taste.
1. Qualitative Understanding of the Organoleptic Experience
2. The effect of Water on Beverages
3. The landscape of Beverage Evaluation Language
4. Discovering what these terms mean for your tastes

Speakers
avatar for Chris MacNitt

Chris MacNitt

Tea Development Lead, Starbucks
Chris MacNitt started his tea journey at eight years old and grew up in his family’s tea business. Steeped in passion, he joined Teas Etc. at nineteen to develop their tea blends and manage their raw material quality. While working for Teas Etc. In 2016, he was approached by Starbucks... Read More →


Wednesday March 23, 2022 8:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall
  Workshop

8:30am PDT

How to Build a High Profit Online Tea Business in the New Economy (Room #S232)
How to build a high-profit online tea business in the new economy  Whether you are a seasoned professional already in business or starting up a new business, one thing we know for sure is that a pandemic can change everything.   As we emerge from the effects of Covid-19 we are faced with new challenges when it comes to opening or maintaining an online tea business.  More than ever consumers realize the importance of maintaining a healthy lifestyle for themselves and their families, they just need help when it comes to the products that may best meet their needs.   Functional teas are leading the industry from the standpoint of profitability and longevity in building your brand.  Understanding what functional teas are and the best teas and herbs to meet your customer's needs starts by first understanding who your customers are.  I will help identify key characteristics of identifying customers so that you can create the best products to meet their needs for an ongoing revenue stream and not just one-off sales.
1. Understanding the supply chain will help you determine the products you can more easily source while focusing on domestic grown products for a more stable inventory to grow your business. 2. Understand why functional teas are the best solution for high margins and long-term repeat customers. 3. Learn proven strategies to secure high-volume pricing with low-volume orders as you build your brand.

Speakers
avatar for Dean Jablon

Dean Jablon

Chief Financial Officer, Lifetime Tea
An internationally recognized tea expert, marketing leader, and speaker, Dean Jablon advises clients throughout the US and around the world about the challenges and trends impacting the tea industry. His pragmatic, action-oriented style inspires people to apply common sense and business... Read More →


Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:30am PDT

Legally Labeled: Excuse Me, But You Can't Do That (Room #S227)
Jeni, an attorney, will brief you on the do's and don'ts of developing your perfectly legal label.  Discover and understand FDA labeling requirements so that you can avoid the most common pitfalls and penalties. Come to appreciate what the trademark is and is not in relation to your tea packaging. After this session, you too could be considered legally labeled.

Speakers
avatar for Jeni Dodd

Jeni Dodd

Owner, Jeni Dodd Tea
Born and raised in America’s heartland, Jeni Dodd has journeyed far afield from the plains of Kansas to remote tea-growing regions throughout the world in search of the perfect cup of tea.  She has visited all of the major, as well as many of the up-and-coming, tea-producing countries... Read More →


Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:30am PDT

Mate: Closer to Teas than to Herbs (Room #S230)
Mate beyond the traditions: New perspectives for the South America leaf. Mate (ilex) is a leave, not a herb;    -Brazilian Mate (ilex) is the most environmental protector tea in the world.

Speakers
avatar for Heroldo Secco Junior

Heroldo Secco Junior

CEO, MTB - Mate Tea Brasil
Mate beyond the traditions: New perspectives for the South America leaf. Mate (ilex) is a leave, not a herb; Brazilian Mate (ilex) is the most environmental protector tea in the world.


Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:30am PDT

The Future of Robotics in Food Service (Room #S231)
A brief history of the interaction between humans and automation in the service sector and exploration of where we see the industry is going.

Speakers
avatar for Darian Ahler

Darian Ahler

CEO/Director of Product Strategy, Bobacino/Wavemaker Labs
Darian is the CEO of Bobacino and Director of Product Strategy at Wavemaker Labs, a corporate venture studio and robotics incubator in Los Angeles. He has spent the last 15 years working in the food automation industry across various verticals, from meat processing to indoor farming... Read More →


Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall

8:30am PDT

Using Short-Form Video to Educate and Create Community with Your Ideal Customer (Room #S229)
The social media landscape is constantly evolving and short-form video is the wave of the future. Tea is a perfect fit for this hyper-visual, fun, and fast-paced format. Edu-tainment is the name of the game! In this session, veteran tea blogger Nicole Wilson will walk you through the basics of how to get started, which platforms are best for your brand, and how to attract your ideal customer. It's not nearly as intimidating as you might think. She'll also provide case studies on tea businesses and content creators that have successfully used short-form video to connect with wider audiences.

Speakers
avatar for Nicole Wilson

Nicole Wilson

Tea Writer & Educator, Tea For Me Please
Nicole Wilson is a tea writer and educator who has been sharing her love of the leaf online for over a decade. She was the winner of the World Tea Award for Best Blog in 2018 and Best Social Media Reach in 2015. See teaformeplease.com... Read More →


Wednesday March 23, 2022 8:30am - 9:30am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Brand Building in the Modern Tea Industry: Panel (Room #S231)
A panel discussing the importance of storytelling, product design, and relationship-building to attract, retain and grow today's tea drinkers.
1. insight on the state of tea and the modern tea drinker
2. the importance of storytelling and product design for brand building
3. ideas for moving forward and what the future looks like for tea brands



Speakers
avatar for Sashee Chandran

Sashee Chandran

Founder & CEO, Tea Drops
Sashee Chandran is the founder and CEO of Tea Drops, which creates bagless whole leaf teas. She wrote her own patent for this new category innovation, which sheds less waste than traditional teabag packaging. Tea Drops has become a favorite among new and experienced tea drinkers alike... Read More →
avatar for Lisa Govro

Lisa Govro

Founder & CEO, Big Heart Tea
Lisa Govro is the founder and CEO of Big Heart Tea Co. She's dedicated to building a team of value-driven and goal-oriented babes to grow a company that models their personal values of putting the people and the planet first. Lisa is a champion for small business and women entrepreneurs... Read More →
avatar for Jordan Hardin

Jordan Hardin

Food & Beverage Director, Alfred
Jordan G. Hardin has spent most of his life in food and beverage, with over a decade working in tea specifically. He formerly served as the Beverage Director for the American Tea Room, the Editor in Chief for World of Tea (3x World Tea Expo Award Winner), and currently works as the... Read More →


Wednesday March 23, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Sustainability in Life and Today's Tea Industry Adapting the Pandemic Crisis (Room #S229)
Survivors' review and set for New Directions of Taiwan Tea Industry.
Less, Slower, Easier, Simpler, Fewer.
1.) Review your tea business 2.) Rethink your new direction 3.) Sustainability in life and in tea.   

Speakers
avatar for Thomas Shu

Thomas Shu

Co-founder, JT & Tea
Thomas Shu, a third-generation tea specialist from Taiwan, co-founders of JT & Tea, the first American brand to focus on the world’s finest Oolong-style specialty teas.In 2007 Thomas was given the honorary title ‘Ambassador of Taiwan Tea’ by the Taiwan Tea Manufacturers’ Association... Read More →


Wednesday March 23, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

TeaBloggers Roundtable 2022 (Room #S227)
In this must-attend session – TeaBloggers Roundtable 2022 – panelists will discuss: the state of tea writing and blogging today, how have things changed, what remains relevant, what is captivating readers now, alternative methods of communication (podcasts, InstaStories, YouTube) linking it to your writing, and suggestions for the foreseeable future. Participating tea bloggers will also cover how to work with bloggers – including how to pitch and do’s and don’ts – for those who are looking to generate attention for their tea business. This session will be moderated by JoAni Johnson of Scandalous Tea, who’s also the chief coordinating organizer of TeaBloggers Roundtable, and it’ll feature influential tea industry bloggers such as Nicole Wilson of Tea For Me Please, Rachel Carter of iHeart Teas, Cody Wade of The Oolong Drunk, and Babette Donaldson of T Ching. The TeaBloggers Roundtable has taken place at the World Tea Conference + Expo for numerous years both formally and informally. In fact, TeaBloggers Roundtable was even nominated for a World Tea Award in 2017. Join the industry’s bloggers for this informative session and bring plenty of questions for a lively discussion.

Moderators
avatar for JoAni Johnson

JoAni Johnson

Scandalous Tea
JoAni Johnson of Scandalous Tea is the chief coordinating organizer of The TeaBloggers Roundtable. To learn more, visit TeaBloggersRoundtable.com and ScandalousTea.teatra.de... Read More →

Speakers
avatar for Babette Donaldson

Babette Donaldson

Founder, Tea Sippers Society
Babette Donaldson, the author of six tea-themed books including, The Everything Healthy Tea Book, the Emma Lea Books, and Fun With Tea, is also the founder of the International Tea Sippers Society and the publisher of the T Ching. She began her study of tea in the 1970s in the... Read More →
avatar for Nicole Wilson

Nicole Wilson

Tea Writer & Educator, Tea For Me Please
Nicole Wilson is a tea writer and educator who has been sharing her love of the leaf online for over a decade. She was the winner of the World Tea Award for Best Blog in 2018 and Best Social Media Reach in 2015. See teaformeplease.com... Read More →
avatar for Rachel Carter

Rachel Carter

iHeart Teas
Rachel Carter is an Integrative Nutrition Health Coach specializing in Gut Health and Certified Tea Specialist. Her focus and passion is on holistic health and wellness. She can be found on Instagram (@iHeartTeas) and Facebook (iHeartTeasTheBlog).
avatar for Cody Wade

Cody Wade

Blogger, The Oolong Drunk
Cody Wade, who is also known as The Oolong Drunk, has been writing and blogging about tea since 2016. He primarily focuses on tea marketing, tea education, tea consulting, and spreading the love and knowledge of tea. He currently writes for his blog at TheOolongDrunk.com, and he occasionally... Read More →


Wednesday March 23, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Teavana: A Success or Failure (Room #S230)
The never been told insider story of Teavana.  What happened, what didn’t happen, and where is the brand positioned today? This is a story of a dream career that started as a General Manager at one Teavana store in NJ, all the way to transitioning the brand into Starbucks, after the acquisition. The heart and soul of the brand can still be experienced, not necessarily in the US, but in Asia, through a few Teavana flagship stores in Shanghai and Tokyo.  New and tea companies can learn how to run a successful and enduring tea business, which ultimately depends on your vision, mission & values.  There is no secret sauce, but I can share a narrative so tea businesses large and small can arrive and ideate with their own takeaways.
1. Knowledge is power.
2. Innovation is Key To Success. Don’t follow the status quo.
3. Let Passion and Perseverance finish its work.

Speakers
avatar for Naoko Tsunoda

Naoko Tsunoda

Owner, Key to Teas
Naoko’s tea career started at the French Culinary Institute in 2001, where she was awarded Best Final Project for incorporating loose-leaf tea as an ingredient into a 5-course French menu. She would then work in a predominantly women-led kitchen at Takashimaya’s NYC Tea Box Caf... Read More →


Wednesday March 23, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

9:45am PDT

Using Digital Marketing for an Ancient Beverage (Room #S232)
Ready or not, we are in the digital age and the ancient world of tea must invite this evolution. With more online tools and resources than ever before, this amazing beverage made available for common folk can now be run and operated by us too. In this session, we will discuss optimizing digital Ads, social media content & strategy, and utilizing data analysis to target your audience.

Speakers
avatar for Jamila McGill

Jamila McGill

Partner, Brooklyn Tea
Jamila McGill is a proud native of Southwest Atlanta. After graduating summa cum laude from Spelman College in 2010, she became an elementary school teacher in Bedstuy, Brooklyn, NY. While pursuing her Masters in Early Childhood Development, Jamila rose to become Dean of Students... Read More →
avatar for Alfonso Wright

Alfonso Wright

Partner, Brooklyn Tea
We're fascinated by tea. It’s natural, healthy, and has a variety of tastes and benefits. Preparing tea can be as simple as pouring boiling water over a handful of dried leaves or as complex as discovering the exact time and temperature for the “perfect cup” of your favorite... Read More →


Wednesday March 23, 2022 9:45am - 10:45am PDT
Las Vegas Convention Center, South Hall

11:00am PDT

"Innovation with Tea: A Main Component IS Well-being Philosophy" (Room #S229)
As society continues its awakening in an awareness of social, political, and environmental realities, health and wellbeing awareness is more on our minds than ever. The information explosion initiated by the development of the internet dovetails perfectly with societies’ growing awareness of the value that tea presents to each and every one of us.
As we consider our relevance to the world of tea, our role as a link in the chain between tea gardens and our customers is essential for the quality of the messaging to fulfill the evolving paradigm of the growing and aware tea audience.
  • Observe Wellbeing approaches and concepts for embellishing customer relationships leading to customer loyalty and revenue growth.
  • Examine ways to evolve your customer engagement to fulfill The Promise of Tea.
  • Explore the application of your craft in providing innovative value to your customer in ways that build a bond between you and the customer.
  • Contemplate strategies on quality & meaningful messaging to the evolving tea audience.
The Evolving Tea Audience is educated on, aware of, interested in, and intrigued with tea. Meeting those expectations and quenching their thirst for want they anticipate and want is the role of tea professionals. The use of Wellbeing Philosophy in our approach creates opportunities for enterprise success and customer delight.

 


Speakers
avatar for Phil Parda

Phil Parda

President, World Source International
Serendipitous is how Philip Parda describes his unlikely life-long, compelling, and fascinating connection with tea. Like a force within, filled with intrigue and timeless wonder, Philip’s humble allegiance to the study of tea began in his college days of the early 1970s.  It was... Read More →


Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

Adventures in Tea Await: A Brand-Building Goldmine (Room #S232)
Want to establish a relationship with your customers and build a personal connection?  Why not try leading a trip to India with them? Tea tourism, much like a distillery or vineyard tour, will allow you to become the trusted source of information that engenders loyalty to your brand. In-depth product knowledge is a must because today’s consumer demands and deserves accurate information about the substances they’re putting in their bodies. Sharing with them the value of tea, especially when ‘specialty teas’ are growing in popularity, will require education to justification for higher prices.

Speakers
avatar for Amy Dubin

Amy Dubin

Owner, Janam Tea
Amy established Janam Tea in 2004 to showcase the rich array of teas produced in India, which she experienced firsthand during her self-guided travels. She began developing her palate as a teenager and came to tea appreciation by way of wine and whiskey. In 1994, she graduated in... Read More →


Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

The African Tea Industry: Challenges and Opportunities (Room #S230)
The African tea industry has undergone a lot of changes through the pandemic, creating room for diversification and opening doors to more opportunities.
The industry has so much more to offer stakeholders along the value chain.

Speakers

Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

11:00am PDT

What We Have Here is a Failure to Regulate: Legal Hemp and the New Wild West (Room #S231)
The 2018 Farm Bill legalized hemp, differentiating "industrial hemp" and "marijuana" solely by a plant's Delta-9 THC content. Then...radio silence. With little to no guidance from the FDA and DEA for any substance that is not Delta-9 THC, states have been left to their own devices--and oh the devices they have invented! While trade groups argue about whether other forms of THC are legal (Delta-8? Delta-10?) state legislatures and other state-based agencies have been busy trying to protect consumers, with only the occasional peep from the FDA. Did you know that whether your CBD-containing product is legal depends entirely on which state it will be sold in? It's true--and some of those states have particular labeling requirements. Can you name the states that have banned CBD in food and drink? Do you know which states have banned other hemp extract products? Given the chaos, what can you say on your webpage, and what can your ambassadors say on social media?
(1) State laws regarding hemp-derived ingredients in food and beverage products sold to consumers vary wildly. Manufacturers need to identify their geographic market(s) early in the product lifecycle in order to ensure compliance with state laws regarding labeling and marketing. (2) No company should make a claim that their hemp-derived food and beverage products are "100% legal." (3) Responsibility for claims made by social media "influencers" is more likely to land on the product manufacturer, not on the influencer. This includes obvious gaffes such as the influencer making a claim that isn't legal under DSHEA, but also includes more subtle items such as hitting the "like" button on posts made by consumers that include a health claim.

Speakers
avatar for Elizabeth Bain

Elizabeth Bain

Of Counsel, Williams Kastner
Elizabeth R. Bain practices law and yoga. (With sufficient practice, someday she will get one of them right.) By day she defends product manufacturers and distributors against product liability claims and assists with coordination of national defense litigation teams. At night she's... Read More →


Wednesday March 23, 2022 11:00am - 12:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Call for Speakers & Article Pitch Session (Room #S227)
This is your chance to pitch an idea for WTN or to be a speaker at the next World Tea Expo in 2023.

Aaron Kiel, Editor for WTN and FaithAnn Bailes, Content & Conference Mgr. for WTE will be available for you to sit down and talk to them one on one and get immediate feedback on your ideas.

Everyone is invited to pitch!  See you soon.


Speakers
avatar for Aaron Kiel

Aaron Kiel

Editor, World Tea News
Editor - World Tea News --- 
avatar for FaithAnn Bailes

FaithAnn Bailes

Content & Conference Mgr., World Tea Expo
Conference & Content Mgr.


Wednesday March 23, 2022 12:00pm - 2:00pm PDT
Las Vegas Convention Center, South Hall

12:00pm PDT

Expo Hall Hours
Explore the interactive Expo Hall Floor, find new products, sample new flavors hitting the market, learn, and grow your business!

Wednesday March 23, 2022 12:00pm - 5:00pm PDT
Las Vegas Convention Center, South Hall