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Babette Donaldson

International Tea Sippers/TChing
Founder & Publisher
Babette Donaldson, the author of six tea-themed books including, The Everything Healthy Tea Book, the Emma Lea Books, and Fun With Tea, is also the founder of the International Tea Sippers Society and the publisher of the T Ching. She began her study of tea in the 1970s in the era when she was employed to help develop marketing strategies for other food products. In these days preceding the Internet, tools to build brands and market them were limited to print, radio, and TV. But she continues to draw on her “old school” experience as she consults with new tea businesses. “The tea specialty industry still needs to reach out with more meaningful person-to-person connections, especially in this electronic era. We can do much more now. A global product on a global scale.” She takes pride in creating award-winning campaigns like Sip For Peace, chosen by World Tea Expo as Best Consumer-Oriented Marketing Campaign.